Seo News - Inside the World of Yahoo! SEO  

Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.

One of the biggest parts of directing SEO/SEM for a company like Yahoo! is marketing the seasonal events. Consumers are just finishing up with the travel season and are preparing for upcoming events such as fantasy football and holiday shopping. Roth says Yahoo! must monitor these events closely.

SEO/SEM is a challenging business and one that marketers must stay on top of. Roth says that when he first came to Yahoo!, he saw the need to set up internal tools, processes, and goals and he advises other marketers to do the same with their businesses. Search marketing affects any goal a company has and should, therefore, be managed thoroughly and effectively.